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About Me

Hi, I’m Michelle Roberts

My Why:

Michelle, a creative spirit since childhood, discovered her passion for painting and creating at a young age. From drawing to designing, decorating, and beyond, art has always been her sanctuary. Armed with a BFA in design communication and an AAS in graphic design, Michelle honed her skills through diverse roles as a product designer, art director, graphic designer, and illustrator over nine years.

Driven by an entrepreneurial spirit, Michelle took the leap into independence, establishing her branding and design company 12 years ago. Through her company, Novus, she has provided rebranding, marketing, and business advice to hundreds of clients, ranging from small businesses to large healthcare systems.

Three years ago, feeling overwhelmed and detached from her creative roots, Michelle underwent a transformative period. The global shift during the pandemic allowed her to redirect her efforts and rekindle her passion for fine art. Although she continues to lead Novus, her primary focus shifted to art, aiming to bring people closer to nature, themselves, and the familiar.

Michelle’s dedication to her craft has been recognized with several awards for her paintings. She exhibits her work locally in galleries, cafes, and online platforms, weaving a narrative that resonates with the essence of connection and the beauty of the natural world.

“When you realize your value,
there is nothing you can’t do.

michelle roberts

Current + Past Exhibitions and Gallery

• 2024 Signature Spring Exhibition, Rochester Art Club at the Hart Gallery in Brockport New York. Month of March. The Halo and FarmHouse were excepted into the Juried Show.
•  2024 Emerging Artist of the month at The Cazenovia Artisans, 39 Albany Street, Cazenovia, New York 13035, United States, Month of March. Opening Reception March 2nd from 2-4p.
• 2024 Syracuse Art Store Artist of the Month, 935 Erie Blvd E, Syracuse, New York. Open from 9a – 6p for the month of January – February.
•  2023 Holiday Art Show + Celebration, Delavan Studios Studio 307, Syracuse, New York Dec 2nd 10a-5p. Michelle will be painting from 1p-2p. She will be serving wine and horderves at studio 307.
• 2023 Return Fall Art Exhibit Nov 11, 3-10 pm Opening Reception at The Gear Factory, 200 S. Geddes St, Syracuse, NY. Meet Michelle at the Opening Reception from 5-8 pm.
• 2023 Pittsford Gallery Open Show, Pittsford, New York – Open gallery show Oct 7th-29th from 6-9 pm.
• 2023 Spring Rochester Art Club Show. Opening show from 2-5 pm.
• 2023 Smalls Art Exhibition at Lumiere Photo, Rochester, New York.

2002

• 2022 Pittsford Gallery Open Show, Pittsford, New York. Opening show Oct 7th from 6-9 pm.
• 2022 Fall Rochester Art Club Show, Pittsford, New York, Library, Opening show Nov 11th
•  2002 RoCo 6x6x2023 International Dec 3rd. Rochester Contemporary Art Center, Rochester, NY

Other Shows
•  2023 Tree Town Cafe, Joint Show – August – Nov
•  2023 Lovin’ Cup Solo Exhibition, March – June

Awards
• 2022 Fall Jurors Award. Rochester Art Club Fall Exhibition at the Pittsford Barns and Noble. Rochester, New York

My Story in depth

You could say, I’ve graduated with a lifetime experience of my very own MBA from the last 10 years when I started my own business, Novus.  I learned so much over the last 12 years now but seems like just yesterday! Here is a video of accepting the New Business Woman Award that highlights my story.

Before my entrepreneurial journey, I worked as a product designer, art -director, and brand designer for 9 years before stepping out on my own. Not long after my experience as a product designer, did I create my own product design that I still handmade, sell, and ship all over the world? You can go see that business and more about my story, here.

Since starting Novus, I have worked with over 120 companies small to large in every industry you could think of, and won over a dozen design, entrepreneurial, and branding awards.

I’ve spoken and have been featured in various institutions, speaking engagements, podcasts, and more with the following organizations; AIGA, Get Worked Up Conference, Rochester Institute for Technology, University of Rochester & AIN, For The EVolution of Business, Rochester Young Professionals, Tech-Start Up Expo, White Lable Agency, Women Entrepreneur University, She Plays Big, Real Women of Business, Rochester Professionals Consultant Network, Small Business Council of Rochester, BNI, Chamber of Commerce, Rochester Women’s Network, Golden Moments, Silicon Valley Business Journal, and more.

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Who Is Michelle?
  • I’m a dog mom to Stella, a sassy and cute Shiba Inu
  • I’m a perfectionist when it comes to design. Design is the difference between buy and goodbye
  • I’m from a small town but half city and half country. (Did I mention I love country music!?)
  • I’m an inventor, maker, and artist
  • I’m a self-care enthusiastic and believe in living a balanced life through exercising and eating healthy
  • I’m spiritual and believe in something bigger than ourselves
  • I’m stubborn, an overachiever, and a recovering perfectionist
  • I love soft-serve vanilla ice cream in a dish with rainbow sprinkles
  • I started creating when I was no more than 5 years old from drawing, painting, designing and daydreaming
  • I believe you should never sacrifice your well-being or passions for a 9 to 5
  • There’s always a better way to do something, it’s about finding a way how

This website is a place where all my passions converge. A place to share and inspire you to grow and for those who want to be a part of the journey and purchase my art!